I'm reading some of your old Smallville/DC stuff and this is awesome. I love how the devil looks like Lionel. Of course he would. Clark's imaginary hell is pretty cool in general.

Since everyone else in these comments is guessing where Lex is, I'm going to throw my hat in before I go on to the next part and guess that he's the guide to hell. What better way to make sure that Clark never finds Lex?